ETV Marathi popular channel has announced the launch of ‘Kon Hoeel Marathi Crorepati’, a Marathi version of the hugely successful game show ‘Who Wants to be a Millionaire’, best known in India as ‘Kaun Banega Crorepati’.
Already exploited by Star India for its South Indian regional channels, KBC will now move to ETV Marathi.ETV Marathi has got the production and broadcast rights from format owner Sony Pictures Television and has partnered with Big Synergy to produce it on a “never-before-seen scale of participation and grandeur for Marathi viewers”.
Kon Hoeel Marathi Crorepati, set to go on air in summer 2013, is dedicated to the Marathi viewers who are educated and up-to-date on the latest happenings in India and the world. The show draws inspiration from Kaun Banega Crorepati and stands for power of knowledge and education. It will offer an opportunity for all Marathi-speaking person to exercise their knowledge and possibly change their destiny through their participation in arguably the most successful game show ever.